How We Think About CRM
Most CRMs are built for managers. Micro is built for the people who actually use it. Founders, operators, and investors.
Brett Goldstein
The CRM market is worth $80 billion, and most of it is built for the wrong person.
Built for managers, used by reps
Salesforce, HubSpot, and Pipedrive were designed for sales managers who want dashboards and reports. The actual users (the salespeople, founders, and operators who interact with customers every day) are treated as data-entry machines.
The result: CRMs are full of stale data because nobody wants to update them.
What if the CRM updated itself?
Micro takes a fundamentally different approach. Instead of asking users to log activities, we observe signals from email, calendar, and meetings, and update the CRM automatically.
- A new email from a prospect? Contact created, company enriched, thread linked.
- A meeting happened? Notes attached to the contact, relationship strength updated.
- A deal moved forward? AI proposes a stage change based on email sentiment.
Relationships, not records
We don't call it a CRM in the traditional sense. We call it "Relationships." Because that's what it actually manages. Not rows in a database, but the living, evolving connections between you and the people you work with.
Every contact in Micro has a relationship strength score based on email frequency, meeting cadence, and response patterns. You can see at a glance who's going cold and who needs attention.
The bottom line
A CRM that people actually use is worth infinitely more than a CRM with perfect reporting that nobody touches. We chose to optimize for the user, not the manager. The data quality follows. That's why we built Micro the way we did.
Try Micro free and see the difference.